Far find federal enlarged alliance, new agents to test the system
Nationwide Insurance Cos., Columbus, OH, built its marketing alliance with Discover Financial Services, River Woods, IL, in the new Member States and provides early test a new system of prevention of conflicts between its own direct sales distribution and its agents.
Discover the partnership so as to combine the expertise marketing, brand recognition and 48 million member cardholder database of Discovery in underwriting, claims management and know-how nationally.
Although the continents was tested federal direct marketing advertising telephone numbers free of charge in several Western countries, where it has no presence of agents, the agreement with you discover the company in Texas, where it has distribution agents.
“It is a great challenge for us,” said Mark Youngkin, a spokesman for a national. “So far we have not put 800 points in a big way in countries where we have agents.”
Discover a service of Morgan Stanley Dean Witter & Co., began mailing an offer to the prospects of national auto insurance in California and Texas during the last month. Mailings further, the statement adds to the Internet and marketing measures are envisaged, although Discovery went to discuss details of its marketing efforts. The company also plans to offer auto insurance Nation Wide Web site on its www.discovercard.com.
The companies also plan to expand their sales efforts in Arizona, Colorado, Oregon and in the near future and in other countries until the late summer, said Youngkin.
In addition to marketing its database and, on the other hand, consumers ask you also discover its customers to call other financial services products through their interest in motor insurance. The appellants have expressed an interest in the national level, in call centres so-called “hot transfers.
The companies plan future to offer insurance products, the discovery of the mark.
Pending federal continents began a testing programme in September Texas, Indiana and Illinois designed so that the agent in his system. Customers buy, politics on the Internet or by contacting a call center is a national officer, have the opportunity to earn a commission in providing services to policyholders.
Youngkin, said the test was unrelated to the marketing agreement to discover.
Nation Wide’s foray into marketing through multiple channels, like other insurers also try the leverage and the Internet to sell the service of its policy. On 1 May began marketing Allstate Insurance Oregon residents on the Internet as part of a package to restructure its operations. Allstate plans for direct distribution channels in other countries during the next two years.
Far federal, including recently, started by insurance companies on the Internet, Oregon. Youngkin, said it was not known something special to Oregon’s insurance laws, it attractive for direct sellers.
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